We think tennis should be our unifying ancestral sport. With musician Bulent Serttas, we put forth the unifying power of tennis, a sport that doesn’t hold any grudges.
Our client We Are Tennis Turkey operates under the global roof of We Are Tennis and works toward improving tennis in Turkey, grow its viewership and make it loved by more people.
Tennis in Turkey is seen as an elite sport. That is why when Turkish folk song singer Bulent Serttas set in the front row of TEB BNP Paribas Tennis Stars Series special match and took a selfie with famous tennis player Maria Sharapova, he was faced with mixed reactions. His response to the people who found it odd or made fun of him was a simple “It was my birthday…” on Twitter. His response went viral. So, we used this viral content as a chance to introduce tennis to more people. We decided to create a project that gave the message that tennis does not belong to any one class and can address a wide audience, turning it into an “ancestral sport” with an ironic tone. We explained that Turkish people’s behaviors are quite similar to those in tennis, just to lightly make fun of ourselves. In addition, we owned the #WeAreTennis hashtag and released our ad film on Maria Sharapova’s birthday. We even had her birthday cake ready! Thank you Bulent Serttas and happy birthday Maria Sharapova!
We Are Tennis Turkey
|Sales: Other||Gold Stevie Winner|
|Marketing Campaign of the Year - Entertainment & Sports||Silver Stevie Winner|
|Communications or PR Campaign of the Year - Social Media Focused||Silver Stevie Winner|
|Creative Celebrity Collaboration||Success Award|
|Creative Celebrity, Influencer, Expert Collaboration in Social Media||Success Award|
|Social Media Campaign||Success Award|
|Celebrity Integration in Social Media||Felis Award|
|Visual Storytelling||Felis Award|
|Real-Time Data Usage||Success Award|
|Online Ad Films and Viral||Bronze|
|Digital Influencer Marketing||Silver|
|Interactive Marketing Social Media Applications/ Viral Marketing Activities||1st|
|Most Creative Direct Marketing Application||1st|