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TEB Women’s Banking – #WhatWouldOthersSay

Courageous women who chase their dreams without heed to what others would say, we listen to you… Happy March 8th International Women’s Day!

TEB Women’s Banking makes a difference in the world of business by clearing the obstacles against women’s presence. To see what kinds of obstacles there were along the way, we did extensive social listening, digital research and monitoring. And we saw that one of the most important obstacles was the “What will others say?” prejudice.

We shot this film so that an awareness can be raised to make sure that productive women of the growing economy don’t have to ask “What will others say?”, listen to prejudices, or heed those internal dialogues. In this digital campaign for International Women’s Day, where we researched biased sentences used against women in Turkey, we strengthened TEB Women’s Banking’s perception as the brand that supports their dreams and make them a reality.

No matter what you do, never worry about what others would say!

Brand

TEB Women’s Banking

Year

2018

Awards

Communicator Awards
Online Advertising-Social Media for Online Advertising & Marketing Excellence
Film / Video-Social Issues / Responsibility for Film / Video / Television Excellence
Film / Video-Motivational for Film / Video / Television Excellence
Content & Marketing Campaign-Branded Social Campaign for Social Excellence
Marketing-Corporate Image for Interactive Marketing Excellence
Campaign-Video for Marketing Effectiveness Distinction
Video-Social Video for Online Video Distinction
Branded Content-Social for Online Video Distinction
Features-Video or Moving Image for Interactive Marketing Distinction
Stevie Awards Women
Communications or PR Campaign of the Year - Communications Research Gold Stevie Awards
Communications or PR Campaign of the Year -Social Media Focused Gold Stevie Awards
Achievement in Women-Related Corporate Social Responsibility Silver Stevie Awards
Felis
Finance and Economy Success Award
Mixx Awards
Finance and Economy Silver
Societal Gender Equality Special Award
DPID
Viral Marketing Activities/Viral Marketing Activities 2nd
Golden Compass
Digital Communication/Integrated Communication Campaign 1st
4

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Tick Tock Boom was founded in 2009 as Turkey’s first Digital PR and Online Reputation Management Agency. Tick Tock Boom works with clients to gain the maximum benefit from the opportunities offered in the digital world.

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