Courageous women who chase their dreams without heed to what others would say, we listen to you… Happy March 8th International Women’s Day!
TEB Women’s Banking makes a difference in the world of business by clearing the obstacles against women’s presence. To see what kinds of obstacles there were along the way, we did extensive social listening, digital research and monitoring. And we saw that one of the most important obstacles was the “What will others say?” prejudice.
We shot this film so that an awareness can be raised to make sure that productive women of the growing economy don’t have to ask “What will others say?”, listen to prejudices, or heed those internal dialogues. In this digital campaign for International Women’s Day, where we researched biased sentences used against women in Turkey, we strengthened TEB Women’s Banking’s perception as the brand that supports their dreams and make them a reality.
No matter what you do, never worry about what others would say!
TEB Women’s Banking
|Online Advertising-Social Media for Online Advertising & Marketing||Excellence|
|Film / Video-Social Issues / Responsibility for Film / Video / Television||Excellence|
|Film / Video-Motivational for Film / Video / Television||Excellence|
|Content & Marketing Campaign-Branded Social Campaign for Social||Excellence|
|Marketing-Corporate Image for Interactive Marketing||Excellence|
|Campaign-Video for Marketing Effectiveness||Distinction|
|Video-Social Video for Online Video||Distinction|
|Branded Content-Social for Online Video||Distinction|
|Features-Video or Moving Image for Interactive Marketing||Distinction|
|Stevie Awards Women|
|Communications or PR Campaign of the Year - Communications Research||Gold Stevie Awards|
|Communications or PR Campaign of the Year -Social Media Focused||Gold Stevie Awards|
|Achievement in Women-Related Corporate Social Responsibility||Silver Stevie Awards|
|Finance and Economy||Success Award|
|Finance and Economy||Silver|
|Societal Gender Equality||Special Award|
|Viral Marketing Activities/Viral Marketing Activities||2nd|
|Digital Communication/Integrated Communication Campaign||1st|