Who says success has a gender? Women overcome all obstacles or anyone who says “they can’t” one by one on their road to success.
In our campaign for March 8th International Women’s Day, in which we continued on the success of TEB Women’s Banking mission to remove every obstacle in front of women’s participation in the economy and the success achieved by our “What Would Others Say” campaign, we talked about how women who overcame all obstacles achieved this.
We worked with young and successful parkour athlete Hazal Nehir to symbolize their determination and courage. Using this symbolic language, we showed on-screen that women overcome all obstacles despite all the difficulties they face in society. Hazal Nehir, who jumped over all negative messages such as “you can’t do”, “you can’t be”, “give up” one by one, also realized her own business dream at the end of our video.
Our message to those who want to fit women into sexist stereotypes is clear: Success has no gender!
TEB Women’s Banking