Can dads break records? We think they can. Now, we have a message from champion dads for their sons, whose greatest records are their children.
For Ford Turkey, we didn’t want to celebrate Father’s Day like every other brand with special campaigns to sell more products or services. In our opinion, there are things that fathers value more than material gifts. We told a real story to show them that their most valuable gift is not material, but emotional.
We got three champions from the world of auto as our heroes: Serdar Bostancı, Murat Bostancı and Ford Mustang. Rally champion Serdar Bostancı’s son Murat Bostancı is a professional rally pilot, following in the footsteps of his dad ever since he was little, and who is now a European Rally Champion. They’ve always had this sweet rivalry and a special bond born out of this. When we asked Serdar Bostancı what was the best gift he ever got from his son as we were setting out for this project, he said that Murat’s successes were the best gifts for him. To deliver this sincere message, we shot our film where our heroes felt comfortable the most, on a track and in a garage. The two champions were joined by a third champion, the legendary Ford Mustang, and the film turned out to be even better than we anticipated.
|DS1 - Social Media Usage||1st|