Another Perspective of Poem
It’s never been easier to surprise your loved ones on February 14th. With our AI poet @BirBaskaSair, we stood by all lovers and (and Ilhan Sesen) on Valentine’s Day.
“Another Perspective of Poem”, one of the largest data-driven projects we have ever done, still keeps its innovative position in the industry. In this Valentine’s Day project, which we set out to show Ford’s new technological and innovative face. We got our inspiration from Turkey’s poetry database and Twitter users.
We announced our project with two films that featured our SYNC3 voice control system and Smart Baggage Lid technology. In the films played by our AI poet and famous artist Ilhan Sesen, we asked Twitter users to share their thoughts about love with the #AnotherPerspectiveOfPoem hashtag. Of course, we were not content with just the hashtag, we monitored all the conversation about love (200,000 Tweets) with 83 keywords in BoomSonar. We transferred all the moderated results of the 17,902 Tweets to the learning universe of @birbasasair. Thus, for the first time in the world, we combined artificial intelligence and crowdsourcing to create the collaborative poem of a country.
Our AI poet, which learnt all the data, wrote Turkey’s first collaborative poem live, penned physically on February 14. Ilhan Sesen composed this poem on a live broadcast. Finally, on Valentine’s Day we surprised not just lovers, but everyone…
|Social Media Awards Turkey|
|Social Media Campaign||Gold|
|Data Inspired Social Media Campaign||Gold|
|Special Day Campaign||Silver|
|Mixx Awards Turkey|
|26 Experimental and Innovative||Bronze Mixx|
|27 Data Inspired Creativity||Bronze Mixx|
|DS3 - Real-Time Communication||1st|
|Social Media Grand Award||1st|
|Social Media Community Management||3rd|
|Best Use of Technology||3rd|