Both style and sports legend of BMW SUV cars, the X2 really takes to the streets of Istanbul! The historical feel of Istanbul and its busy side streets look completely different with the BMW X2.

We had the job of showing the BMW X2, one of the most popular SUVs of the German automotive giant BMW, within the atmosphere of Istanbul by integrating it with its target audience. We showed the BMW X2 wandering the streets of Istanbul on a journey from Karaköy to the historical peninsula and then to Kadıköy’s back streets, along with an expert from the BMW Genius Team.

With this video series, where we combine the texture of the city with the soul of BMW, we added another dimension to BMW’s local content adventure.